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Neuroscientists Find Formula for Customer Happiness (It’s all about...
Here’s what happiness looks like to a neuroscientist; The happiness formula has just been published by neuroscientists at University College London in PNAS (Proceedings of the National Academy of...
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Uberfy or Get Uberfied! The Psychology of Digital Disruption
Every marketer should take a long hard look at what Uber is doing to the legacy taxi industry. Why? Because Uber teaches marketers is that digital disruption is not really about technology at all, it’s...
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The Uberfication of Everything: Directory of Uber-inspired Businesses
Uber, the on-demand ‘driver for hire’ mobile service (ODMS) has become the poster-child for digital disruption, delivering Google-subsidised better value (economic, functional, psychological value) to...
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Impression Management – The Psychology of the Viral Ice Bucket Challenge
Okay, so why has the charity Ice Bucket Challenge* become the viral sensation of Summer 2014, recruiting over 20 million views and a million participants including celebrity pop, screen and sports...
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Display Value – Brand Psychology and Conspicuous Consumption [download]
Here’s a short deck for brands looking to learn from The Ice Bucket Challenge - a form of ‘conspicuous compassion‘ – that like conspicuous consumption is all about ‘impression management’ – how we...
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The Uberfication of Retail: Thomas Pink 90 Minute Shirt Delivery
Whilst Uber, the disruptive on-demand mobile taxi service, gets bounced from court to court in Germany – today it’s been banned again, before undoubtedly being unbanned, again – the rest of the world...
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